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Circular Futures in Eyewear

Degree Project 2021

My thesis was focussed on exploring a holistic sustainable design process, through the lens of a future eyewear business for the Leica brand. The project was approached considering human-centered and environmental factors from the start and resulted in a circular design approach that balances user, environmental and brand considerations.

The outcome is a system comprised of a service design, aimed to ease the eyewear searching process for the user, and a frame concept that is designed for circularity, by saving resources in production and keeping products in use.

It aims to inspire the imagination of a more circulare future, in which reuse services and sustainable products are the default and products are designed by considering them in a wider context.

Anna Hing

Master's Programme in Advanced Product Design
anna.hing@icloud.com

Anna Hing Thesis Pitch

Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design
Illustration Image:Umeå Institute of Design