Becoming Growers

Degree Project 2020

Our societies are in desperate need of food production models which decrease c02 emissions and increase local resilience and ecological health. The overarching aim of this project is to increase small-scale local food production while also increasing the life quality of both ecosystems and humans. To reach this aim I have designed for behavioural change by co-creating with a community to form beliefs and rituals with respect to cultural tradition and local ecological circumstances, this project thereby lives in the intersection between life-centred design and social design.

The focus of this project is to propose how novices could be empowered to grow food and to simplify the process of learning how to do so. Today most of us lack both knowledge and experience if we’d like to grow food, the typical contemporary lifestyle with busy schedules and travels don’t match well with vegetable gardening, there is a lack of both time and community.

This project is situated in northern Sweden, which is 2/3rds of the country with only a 10th of its population. The climate of the north demands its own type of gardening knowledge. What i saw was that, most knowledge that does exist is locked up within individuals. I asked myself how this knowledges might be unlocked and shared with others to learn from.

I wanted to create a bottom-up, non-profit solution that could become real. Instead of focusing on innovation of something new, this project focuses on integration of the existing. The Solution is built upon pre existing financial and educational support structures but utilises and applies its strengths in new digital contexts.

My final result called Mycel is built upon a pre existing old study structure called study-circles. Mycel utilises its strengths as format of learning together with others, combines it with a match function and applies it in a modern digital context.By building upon this preexisting study-structure Mycel also makes use of a well established financial model to become a real product for people to use.

The final proposal is a service for finding others to learn with/from or for exchanging mutual favours, focused on vegetable gardening. It increases connections between local people and helps growers help each other.
Its 3 functions are:

Learn together: Simplify finding likeminded people to learn together with & offer an established and free structure on learning how to grow food.

Mutual favours made easy: Match people with specific practical needs to enable more people to grow food, find a Vacation Watering Companion for example.

Unlock & share local human knowledge: Format for adding, rating and describing how specific seeds/plants/methods have worked out in local conditions. Create a reliable database of information about how local ecological growing might be optimised and developed.

Camilla Näsholm

Master's Programme in Interaction Design

In collaboration with:

Link to website for project collaborator Studieförbundet Vuxenskolan Link to website for project collaborator SMICE Link to website for project collaborator Odlingsakademin
Illustration Image:Får endast användas av Designhögskolan i samband med studentarbeten
Illustration Image:Umeå Institute of Design

Start a Study-Circle

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Plan first meetup

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Connecting people with a shared interest

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Plan the study-circle meet ups

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Vacation travels and gardening

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Look for a Vacation watering companion

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Vacation Watering Companion - Match

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Meet Your Watering Companion

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Approach - Life-centered Design

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Approach - Beyond Human Centered Design

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Approach - Combat climate change. Read more in my rapport

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Essence of Solution

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Service design

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Function - Learn Together

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Function - Help each other

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Function - Harvest and share human knowledge

Foto på hemmakontoret under Covid Image:Umeå Institute of Design

Covid home office

Foto på katt som ligger på papper som är utströdda på golvet Image:Umeå Institute of Design

Home office helper

Foto på tre personer som deltar i en workshop Image:Umeå Institute of Design

Ideation workshop

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Project Principle

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Project Principle

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Purpose of Project

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Research Insight

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Signup process

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User Interface Design

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Visual Identity