S T A Y

Degree Project 2020

The next generation of transportation should not only be a mobile accommodation or a productive studio. It should be a second home or a companion to tackle individual problems and social issues to pervade the physical and mental ground with the mindful and natural approach.

This project aims to provide a whole new experience in a vehicle. The supportive concept should stay within people’s daily life. The engagement of the time gap and spacial shifting is the role to make people’s lives stable with the smooth flow of emotional state. The concept is about offering people to recognise the individual condition and the current situation for better mental condition and stable emotion. Ensuring healthy lives and promoting well-being at all ages is essential to sustainable development. Social relevance and industrial background of the wellness have been witnessed these days such as rapid growth of the economy and researches about an urban mental issue. It is signs of an eagerness to pursue a balance of life and encouraging mindfulness.

The thesis will deliver a proper solution to design a product with proposing in-car activity and experience to cover the original subject within the automotive design field. Benchmarking of existing therapeutic solutions was a one of the main approaches for the research. Every design solution is proposed based on the fundamental element of the current solution in the market such as the verified mental care process, resources and basic principle. Architectural trend and structure were adopted to propose the different atmosphere and composition to tackle the emotional element within the moving world.

The vehicle frames the new role beyond the smart transportation. Through various fields of mental solution, the concept, STAY, takes a part of the role of consistent emotional care in daily life. Its preventative approach blends into people’s lifestyle. It is a great opportunity for the automotive industry to be a user-friendly medium.

The activity in the mobility is a tool to communicate between passengers and car. It is a flexible platform that users can tell their story and share their feelings to achieve a better emotional health. The STAY is equipped with the re-arrangeable objects and modules. It is about creating a personalised space to offer an opportunity to empathise with the present and how he or she feels.

Seung-Hoon Yoo

Master's Programme in Transportation Design
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The Pebble concept Seung-Hoon Yoo Image:Umeå Institute of Design

The Pebble concept Seung-Hoon Yoo

The Glass-house & Green-bottle concept Seung-Hoon Yoo Image:Umeå Institute of Design

The Glass-house & Green-bottle concept Seung-Hoon Yoo

Independent seat module Seung-Hoon Yoo Image:Umeå Institute of Design

Independent seat module Seung-Hoon Yoo

Modularity Seung-Hoon Yoo Image:Umeå Institute of Design

Modularity Seung-Hoon Yoo

Key sketch Seung-Hoon Yoo Image:Umeå Institute of Design

Key sketch Seung-Hoon Yoo

Warm inviting and welcome Seung-Hoon Yoo Image:Umeå Institute of Design

Warm inviting and welcome Seung-Hoon Yoo

Mindfulness and Object Seung-Hoon Yoo Image:Umeå Institute of Design

Mindfulness and Object Seung-Hoon Yoo

Mindfulness and Space Seung-Hoon Yoo Image:Umeå Institute of Design

Mindfulness and Space Seung-Hoon Yoo

Focus and express Seung-Hoon Yoo Image:Umeå Institute of Design

Focus and express Seung-Hoon Yoo

Lounge and relax Seung-Hoon Yoo Image:Umeå Institute of Design

Lounge and relax Seung-Hoon Yoo

Wider ground and meditation Seung-Hoon Yoo Image:Umeå Institute of Design

Wider ground and meditation Seung-Hoon Yoo

Drawing the lights Seung-Hoon Yoo Image:Umeå Institute of Design

Drawing the lights Seung-Hoon Yoo

Lighting and mood Seung-Hoon Yoo Image:Umeå Institute of Design

Lighting and mood Seung-Hoon Yoo

In harmony Seung-Hoon Yoo Image:Umeå Institute of Design

In harmony Seung-Hoon Yoo

Mobile application and control Seung-Hoon Yoo Image:Umeå Institute of Design

Mobile application and control Seung-Hoon Yoo