Uliui Sphere
The Hyundai Uliui Sphere provides an analogue space where the users, through digital detoxing, can enjoy a space to achieve a mental state of 'hitting mung'. The interior design focuses on achieving an unplugged sensation allowing the users to connect with their surroundings, their mental wellbeing, or their passengers. This is done using raw materials, designated areas of relaxation/interactions in the vehicle, as well as the absence of any traditional digital interactions. The exterior design strives to create an enclosed space throught the use of volumes with organic tension, where users can decide to let the outside world in or try to be with their inner self. All the while the vehicle itself can serve a purpose even when not in use, offering the users a sense of satisfaction in realizing its helpfulness.
‘Hitting Mung’ – What if a South Korean wellness trend inspired sustainable automobility in 2030?
TD1 - 15 hp - ten weeks - fall term 2023
Background
The general ambition was to envision how a very particular wellness trend originated in South Korea could inspire the creation of multiple automotive concepts for the Hyundai brand. What if the user experience with the vehicle could help people to take care of themselves, spacing out and recharging their mental capacity to better cope with stress and the day-to-day challenges? ‘Hitting Mung’ can be compared to meditation and mindfulness, a principle also found in Zen Buddhism.
Process
Vehicle design methodology going from basic information gathering, concept definition, 2D ideation, concept selection, 3D development and presentation phases were covered. Students worked in teams of two, defining interior and exterior attributes for a shared concept.
Isaac Stenegärd
Yishun Dai
