Orthographic side view of the concept Fasad in its original form, designed to inspire creativity by allowing users to modify the vehicles rear panels as they see fit.
Fasad
Vehicle Concept Design (TD1)
2024
Fasad is a concept designed to make self-expression as effortless as changing your outfit or swapping a phone case. It empowers users to personalise their vehicle’s appearance in a simple and non-destructive way, ensuring that the vehicle retains its aftermarket value while reflecting the owner’s unique style. This user-centred design allows for a tailor-made aesthetic, offering a premium experience where every detail can tell your personal story. With customisable, extroverted panels integrated into a timeless design, Fasad encourages creativity while maintaining the feeling of a new car. The modular approach not only enables frequent updates to your vehicle’s look but also extends the enjoyment of owning a vehicle that feels exciting.
Lasting Expressions: digital technology informing tomorrow's car design aesthetics
Sponsored by Huawei
The course focused on creating innovative, intelligent, and aesthetically pleasing vehicle concepts for the year 2035, emphasising creativity, advanced technology, and collaboration with Huawei's Harmony Intelligent Mobility Alliance (HIMA). The course aimed to address the evolving demands of the automotive market, driven by electric vehicle (EV) powertrains and digitalization, while maintaining high-quality, aspirational designs.
Students worked on vehicle exterior designs that aligned with keywords such as intelligent, unconventional, aspirational, joyful, digital, meaningful, China, and EU. The course encouraged a balance between rational and emotional values, fostering creativity and integrated technological solutions. The majority of the concepts targeted the Chinese market, with some also focusing on the EU.
The course was structured into several phases:
- Information Gathering & Concept Formulation (2 weeks): Students researched the brand and target users, dissected the project brief, and presented a concept description with an image board.
- Technical Definition & Ideation (3 weeks): Students generated basic 3D representations of technical constraints, developed at least three unique design themes, and presented a progress gateway.
- Project Development (3 weeks): Students focused on visualizing their vehicle concepts in key views, supported by rough 3D models, and received internal tutoring for design refinement.
- Presentation (1 week): Students produced an oral and visual presentation summarizing the concept, vehicle attributes, context of use, and value added to users.
Deliverables included 2D sketches, renderings, rough 3D digital models, posters, and a personal reflection paper. The course emphasized collaboration, with students working both individually and in teams, and included checkpoints with Huawei for feedback. The final presentation was concise, focusing on essential information and results.
Max Westergård
Master's Programme in Transportation Design
In collaboration with:
Activated LEDs in collaboration with Huawei's other products, seamlessly adapting to your lifestyle and prefered taste.
Context image showcasing a user-modified version of the vehicle, featuring added storage and a textured panel.
A scenario where the user has freely expressed themselves on the vehicle without compromising its aftermarket value, made possible by the removable panels.
Mood boards and photo bashing.
Process sketches and key sketch.
