The target audience is young families with no kids, seeking unique and exclusive experiences.
Luma
Luma is conceived as a living entity, a dynamic force that shifts and pulses like a squid in the darkness. More than just a vehicle, it serves as a metaphor, engaging pedestrians and illuminating its owner in the vast, shadowed landscape of China’s cities in 2035. Luma turns the night into a canvas, transforming every journey into a story of connection and visibility.
Lasting Expressions: digital technology informing tomorrow's car design aesthetics
Sponsored by Huawei
The course focused on creating innovative, intelligent, and aesthetically pleasing vehicle concepts for the year 2035, emphasising creativity, advanced technology, and collaboration with Huawei's Harmony Intelligent Mobility Alliance (HIMA). The course aimed to address the evolving demands of the automotive market, driven by electric vehicle (EV) powertrains and digitalization, while maintaining high-quality, aspirational designs.
Students worked on vehicle exterior designs that aligned with keywords such as intelligent, unconventional, aspirational, joyful, digital, meaningful, China, and EU. The course encouraged a balance between rational and emotional values, fostering creativity and integrated technological solutions. The majority of the concepts targeted the Chinese market, with some also focusing on the EU.
The course was structured into several phases:
- Information Gathering & Concept Formulation (2 weeks): Students researched the brand and target users, dissected the project brief, and presented a concept description with an image board.
- Technical Definition & Ideation (3 weeks): Students generated basic 3D representations of technical constraints, developed at least three unique design themes, and presented a progress gateway.
- Project Development (3 weeks): Students focused on visualizing their vehicle concepts in key views, supported by rough 3D models, and received internal tutoring for design refinement.
- Presentation (1 week): Students produced an oral and visual presentation summarizing the concept, vehicle attributes, context of use, and value added to users.
Deliverables included 2D sketches, renderings, rough 3D digital models, posters, and a personal reflection paper. The course emphasized collaboration, with students working both individually and in teams, and included checkpoints with Huawei for feedback. The final presentation was concise, focusing on essential information and results.
Tomás Gaviria
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But let’s ask ourselves: what is light? How does it work and behave? Where can we find its most impactful applications? These were some of the essential questions at the core of LUMA.

From research to practice, my aim was to experiment with shapes and forms to go beyond artificial lighting applications and to see how these designs could stand out in both day and night settings.

See previous caption.

Concept 1 inspired by the change of aspect of buildings, where during day they look plain but when night comes, they come alive with the help of lights
Concept 2, inspired by the adjustment of lights, this concept uses the body of the car as a white canvas to project information over it.

After merging both concepts, I focused on bioluminescence as key inspiration, using the vehicle's main surfaces as light sources to avoid unnecessary complexity.
That is how I resume the exploration inspired by the squid an animal that react glowing depending on the context around it

Furthermore, I worked with the key sketch and the package in order to achieve a feasible design with good proportions and functionalities.

for the CMF Luma has the colors of the cooper or bronze as well as transitional transparency materials and lights that glow behind scenes.

Luma is designed as a living entity, shifting and pulsing like a squid in the dark. More than a vehicle, it engages pedestrians and illuminates its owner, turning China’s shadowed cities into a canvas of connection and visibility.

Luma showcases its intelligence by merging software and hardware to create value for its users. When approached, the wheels align horizontally. Once ready to move, the wheels rotate 90 degrees, meaning awareness to those nearby.

See previous caption.

Let me introduce Luma omni glow, a technology feature that embodies constant communication with its surroundings, reinforcing the squid-inspired metaphor.