Visit project gallery

I see you!

Vehicle Concept Design (TD1) 2024

In China, with the increase in the number of private cars, city streets are getting more and more crowed and incensed. So how might we convey that the vehicle/driver has noticed you, fostering a sense of safety and reassurance for all the road users? How could a vehicle deliver messages to its surroundings through features on the exterior? By using the Huawei’s latest technology, "I see you!" senses its surroundings and interact with pedestrians and other vehicles through active panels and smart screens, conveying messages such as ‘I see you, I’m letting you go first’ or ‘Vehicle is driving automatically’, etc., making city streets safer and more harmonious.

Show more Show less

Lasting Expressions: digital technology informing tomorrow's car design aesthetics

Sponsored by Huawei

The course focused on creating innovative, intelligent, and aesthetically pleasing vehicle concepts for the year 2035, emphasising creativity, advanced technology, and collaboration with Huawei's Harmony Intelligent Mobility Alliance (HIMA). The course aimed to address the evolving demands of the automotive market, driven by electric vehicle (EV) powertrains and digitalization, while maintaining high-quality, aspirational designs.

Students worked on vehicle exterior designs that aligned with keywords such as intelligent, unconventional, aspirational, joyful, digital, meaningful, China, and EU. The course encouraged a balance between rational and emotional values, fostering creativity and integrated technological solutions. The majority of the concepts targeted the Chinese market, with some also focusing on the EU.

The course was structured into several phases:

Information Gathering & Concept Formulation (2 weeks): Students researched the brand and target users, dissected the project brief, and presented a concept description with an image board.
Technical Definition & Ideation (3 weeks): Students generated basic 3D representations of technical constraints, developed at least three unique design themes, and presented a progress gateway.
Project Development (3 weeks): Students focused on visualizing their vehicle concepts in key views, supported by rough 3D models, and received internal tutoring for design refinement.
Presentation (1 week): Students produced an oral and visual presentation summarizing the concept, vehicle attributes, context of use, and value added to users.

Deliverables included 2D sketches, renderings, rough 3D digital models, posters, and a personal reflection paper. The course emphasized collaboration, with students working both individually and in teams, and included checkpoints with Huawei for feedback. The final presentation was concise, focusing on essential information and results.