Core
This Volvo Core concept envisions a minimalist vehicle for 2030, where comfort, clarity and ease of use are central. Fully retractable doors allow upright, graceful entry, leading into an interior shaped by brutalist-inspired design and architectural simplicity. A continuous cushion links the seating and storage areas, removing traditional divisions and enhancing flow. The design philosophy focuses on reducing to the essential, with intuitive controls, minimal visual clutter and a restrained two-tone material palette. Mirrored T-shaped headlights, camera-based side mirrors and a crystal-illuminated logo reinforce the vehicle’s balanced, refined identity. Altogether, it offers a calm, elegant space that reflects a future where minimalism enhances both function and emotional connection.
About the course
In the course – Identity in Motion – students role-play as designers working in a strategic design department, with the goal to propose vehicle concepts that could shape culture. With global sustainable development goals in mind, students explore how customer needs and aspirations could be the foundation to proposing new and relevant products for Volvo Cars in the year 2030. The aim is to equip students with the tools required to identify opportunities for future offerings connecting a brand to the market in a meaningful way. Intuition, rationality and creativity are key factors to explore, allowing students to propose scalable solutions that should bring value to the company, their customers and to society as a whole.
Viggo Bergström
Jiahe Li
Eric Wilhelm
