Tuva
Volvo Tuva is a concept vehicle designed for modern allotment owners, combining toughness, accessibility and sustainability. It features eco-friendly materials, modular seating, and practical touches like waterproof fabrics and hidden projectors. A foldable wheelbarrow under the bonnet adds cargo flexibility and social utility. Tuva blends Volvo’s elegance and safety with everyday functionality, offering a stylish, supportive companion for life around the garden.
About the course
In the course – Identity in Motion – students role-play as designers working in a strategic design department, with the goal to propose vehicle concepts that could shape culture. With global sustainable development goals in mind, students explore how customer needs and aspirations could be the foundation to proposing new and relevant products for Volvo Cars in the year 2030. The aim is to equip students with the tools required to identify opportunities for future offerings connecting a brand to the market in a meaningful way. Intuition, rationality and creativity are key factors to explore, allowing students to propose scalable solutions that should bring value to the company, their customers and to society as a whole.
Yichen Jiang
Max Westergård
