Swedish name: Consumer Behavior and Marketing Strategy D
This syllabus is valid: 2021-08-23 and until further notice
Course code: 2FE179
Credit points: 15
Education level: Second cycle
Main Field of Study and progress level:
Business Administration: Second cycle, has only first-cycle course/s as entry requirements
Grading scale: VG Pass with distinction, G Pass, U Fail
Responsible department: Business Administration
Revised by: Rector of Umeå School of Business and Economics, 2021-05-27
A list of Scientific articles approx. 250-300 pages will be presented at the start of the module.
Consumer Behaviour : a European perspective
Solomon Michael R., Askegaard Søren, Hogg Margaret K., Bamossy Gary J.
7th edition. : Harlow : Pearson : 2019 : 612 sidor :
Search Album, the University Library catalogue
Scentific articles will be added at the start of the module, approximately 100-150 pages in total.
Umeå School of Business, Economics and Statistics USBE. Thesis writing in Business Administration. Thesis manual. (latest edition)
USBE Business Administration :