This marketing course is intended for students who want to increase their knowledge of aspects that affect consumer behaviour, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills. The modules are:
Consumer Behavior and Marketing Strategy D, 15 credits
Autumn Term 2021
30 August 2021
1 November 2021
Type of studies
90 credits out of which 75 credits in Business Administration whereof 15 credit bachelor courses or equivalent. Approved 52,5 credits whereof 7,5 credits in bachelor courses. It required to have broad knowledge of different specializations within the subject of Business Administration i.e. Management, Marketing, Accounting and Finance. Statistics 7.5 credits or equivalent.
Proficiency in English equivalent to Swedish upper secondary course English B, English/6.
Applicants in some programs at Umeå University have guaranteed admission to this course. The number of places for a single course may therefore be limited.
Application deadline was
15 April 2021.
Please note: This second application round is intended only for EU/EEA/Swiss citizens.