Contemporary Marketing 7.5 credits

About the course

The course on contemporary marketing addresses marketing at the fundamental level with a special focus on international aspects. In the course, central concepts, theories, models and perspectives within marketing are described, discussed and analyzed, as well as how they can be applied in practice. The course provides an understanding of how different parts of marketing are related to each other and how they form a whole in the marketing process. In a changing environment, companies and organizations must work to reach out to their market in a way that is both contemporary and sustainable. The course is based on a market-oriented approach with a focus on how companies and organizations create value together with customers and other stakeholders. The content of the course provides the opportunity to develop an understanding of marketing from a sustainability and societal perspective as well as to develop a critically reflective approach to marketing.

Show syllabus

Apply

Spring 2026
- Contemporary Marketing
  
  Offered as a part of a Degree programme
  
  VT26 / Umeå / English / On site
  
  Apply
  
  Show more Show less
  
  Starts
  19 January 2026
  
  Ends
  18 February 2026
  
  Number of credits
  7.5 credits
  
  Type of studies
  On site
  
  Study pace
  100%
  
  Teaching hours
  Daytime
  
  Study location
  Umeå
  
  Language
  English
  
  Application code
  UMU-24902
  
  Eligibility General entry requirements and English 6/level 2, Mathematics 3b or 3c or Mathematics Further level 1b or 1c or Mathematics C, Civics 1b or 1a1+1a2/level 1b or 1a1+1a2
  
  Selection
  Guaranteed place, only SGIEK
  
  Application
  Online applications are now open. Application deadline is 15 October 2025.
  
  Application and tuition fees
  As a citizen of a country outside the European Union (EU), the European Economic Area (EEA) or Switzerland, you are required to pay application and tuition fees for studies at Umeå University.
  
  Application fee: SEK 900
  
  Tuition fee, first instalment: SEK 12,075
  
  Total fee: SEK 12,075
  
  Details about tuition, fees and funding

Apply online via universityadmissions.se
You apply to our programmes and courses via universityadmissions.se – the official website for higher education applications in Sweden. There, you can track your application, check that your documents have been registered, and log in to find our your admission results.
 
Late applications
Admissions to most programmes and courses typically close after the final application deadline. However, some programmes and courses may still accept late applications if seats are available. These are marked “Open for late application” on universityadmissions.se. Please note that late applications are not guaranteed to be reviewed.

More about application and admission

Explore your future at Umeå University

Join a vibrant academic community where high-quality education meets groundbreaking research in science, technology, humanities, and the arts. At Umeå University, you will learn from passionate, expert teachers and benefit from a close connection between research, education, collaboration, and innovation.

World's most satisfied international students

#1 globally in the main categories of Living, Support, and Overall Satisfaction.
A university with health at its core

Umeå University is certified as a Healthy Campus, with many initiatives that promote health and well-being.