Revised by: Rector of Umeå School of Business and Economics, 2022-05-12
The marketing course addresses marketing at core strategic and operational levels. This is done with the help of theoretical concepts and models as well as through the application of marketing tools. The course provides an understanding of how different parts of marketing are related to each other and how they form a whole in the marketing process. The course is based on a market-oriented approach with a focus on how companies and organizations create value together with customers and other stakeholders. The marketing concepts and models are presented and applied as well as provide an understanding of how marketing can be used practically by companies and organizations. The course also provides an understanding of marketing from a societal perspective.
Expected learning outcomes
Expected learning outcomes
explain core concepts and models in marketing
use concepts and models to analyze the different parts of the marketing process and its entirety
make informed decisions about appropriate strategies and activities within the marketing process
understand the importance of sustainable marketing and discuss core issues about marketing and consumer behavior from a societal perspectiveFocus of instruction
General entry requirements and English 6, Mathematics 3b or 3c or Mathematics C, Civics 1b or 1a1+1a2
Form of instruction
The arrangement of the course provides the students with opportunities to develop the ability to meet deadlines and to apply concepts and models. During the module, the students are also given the possibility to develop the ability to communicate. In different parts of the course, the learning is supported through lectures, seminars and a case.
Examination is based on an individual written exam and written individual and group assignments. TA passing grade is required for each part of the examination. Note as well examination modes for the course below.
The following grading system is used: Pass with distinction (Väl godkänd, VG, 75% or more), Pass (Godkänd, G, 50% or more) and Fail (Underkänd U, less than 50%).
Grades on the course are awarded when the student has passed all examinations and compulsory course elements. The course is given and examined in English. To receive the grade Pass with distinction (VG) in the 30 credits course consisting of four modules of the same size, the student must have achieved Pass with distinction (VG) in at least three out of four modules. In shorter courses for example 7,5 credit courses, 15 credit courses or 22,5 credits courses Pass with distinction (VG) is given when the student has achieved at least 75% of the total weighted points.
A student who does not pass at the time of the written examination will be offered an opportunity to sit a further examination within two months. Beyond that, additional examination opportunities normally arise every academic year, one week prior to the start of the autumn term. If required by specific circumstances, the Director of Studies may decide on other forms of examination
In case of failure on seminar participation or individual and group assignments, compensating assignments must be completed in accordance with instructions given, no later than two weeks after the completion of the module. Mandatory assignments (seminars, written assignments, cases, computer assignments etc.) that have not been handed in within stipulated time must be done the next time the course is offered. If the form of examination does not permit repetition other forms of re-examination may be used.
When a student has failed an examination on two occasions, he or she has a right to have another grading teacher. A written request for an alternative examiner should be handed to the director of studies no later than two weeks before the next examination opportunity.
Exceptions from examination form as stated in the syllabus can be made for a student who has a decision on pedagogical support for disabilities. Individual adaptations of the examination form should be considered based on the student's needs. The examination form shall be adapted within the framework of the expected learning outcomes stated in the course syllabus. At the request of the student, the course responsible teacher, in consultation with the examiner, must promptly decide on the adapted examination form. The decision must then be notified to the student.
A student who has passed an examination can not redo the examination to get a higher grade. If a student fails to present a photo ID at the occasion of a written exam in an exam room will not be allowed to take the exam.
Disciplinary action may be taken against students who uses unauthorized help aids or in some other way tries to mislead on a test or when another type of task is being evaluated. Rules and regulations concerning the production of academic texts and correct referencing will be applicable to all written assignments. See instructions in the thesis manual, Thesis Writing in Business Administration. Urkund records may be used for control. In addtion, Umeå University rules and regulations for education and research applies.
Educational activities are designed to facilitate students towards achieving expected learning outcomes and can explain, supplement and provide contrast to the course literature and other relevant course materials.
Academic credit transfers are according to the University credit transfer regulations
The course is included in the International Business Program at Umeå School of Business. The course is also offered to exchange students within formal exchange agreements.
This course can not be used in the same degree as 2fe012, 2fe212, 2fe182, 2fe158, 2fe215, 2fe211, 2fe010
2022 week 31
PARMENT ANDERS. KOTLER PRINCIPLES OF MARKETING SCANDINAVIAN EDITION : scandinavian edition. [S.l.] : PEARSON EDUCATION LIMITED : 2020 : ISBN: 1292354992 Mandatory Search Album, the University Library catalogue Reading instructions: ISBN 9781292354996