Project 2: Strategic Design 15 credits

About the course

The course is structured in 2 modules, providing knowledge and practice on brand identity and strategic design.

Module 1: Research, Brand and Strategy 4,5 credits
During the first three weeks of the course students learn how to analyze an existing brand and practice strategic design and innovation-driven tools that will support the creation of a design brief that is aligned to global sustainable development goals.

Module 2: Creative Project Work 10,5 credits
In response to the students own design brief, ideation phase begins and creative tools are used to generate a number of possible design proposals that will fulfill the aspired attributes of the vechicle concept. These alternatives are discussed and one is selected for further refinement in the process. Regular tutoring sessions and seminars support the students learning during this section.

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Spring 2026
- Project 2: Strategic Design
  
  Offered as a part of a Degree programme
  
  VT26 / Umeå / English / On site
  
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  Starts
  24 March 2026
  
  Ends
  7 June 2026
  
  Number of credits
  15 credits
  
  Type of studies
  On site
  
  Study pace
  100%
  
  Teaching hours
  Daytime
  
  Study location
  Umeå
  
  Language
  English
  
  Application code
  UMU-52312
  
  Eligibility A Bachelor's degree or equivalent first-cycle qualification comprising of at least 180 ECTS or a corresponding qualification from an internationally recognized university. Specific entry requirements are: 60 ECTS credits in the field of Design. Student must have passed all previous master courses on the Transportation Design Programme at Umeå Institute of Design or the equivalent. Proficiency in English equivalent to Swedish upper secondary course English 6/level 2.
  
  Selection
  Is only given within the programme DAITM. Guaranteed place.
  
  Application
  Online applications are now open. Application deadline is 15 October 2025.
  
  Application and tuition fees
  As a citizen of a country outside the European Union (EU), the European Economic Area (EEA) or Switzerland, you are required to pay application and tuition fees for studies at Umeå University.
  
  Application fee: SEK 900
  
  Tuition fee, first instalment: SEK 80,325
  
  Total fee: SEK 80,325
  
  Details about tuition, fees and funding

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More about application and admission

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