Project 2: Strategic Design 15 credits

About the course

The course is structured in 2 modules, providing knowledge and practice on brand identity and strategic design.

Module 1: Research, Brand and Strategy 4,5 credits
During the first three weeks of the course students learn how to analyze an existing brand and practice strategic design and innovation-driven tools that will support the creation of a design brief that is aligned to global sustainable development goals.

Module 2: Creative Project Work 10,5 credits
In response to the students own design brief, ideation phase begins and creative tools are used to generate a number of possible design proposals that will fulfill the aspired attributes of the vechicle concept. These alternatives are discussed and one is selected for further refinement in the process. Regular tutoring sessions and seminars support the students learning during this section.

Show syllabus

Apply

Explore your future at Umeå University

Join a vibrant academic community where high-quality education meets groundbreaking research in science, technology, humanities, and the arts. At Umeå University, you will learn from passionate, expert teachers and benefit from a close connection between research, education, collaboration, and innovation.

World's most satisfied international students

#1 globally in the main categories of Living, Support, and Overall Satisfaction.
A university with health at its core

Umeå University is certified as a Healthy Campus, with many initiatives that promote health and well-being.