Project 2: Strategic Design 15 credits

About the course

The course is structured in 2 modules, providing knowledge and practice on brand identity and strategic design.

Module 1: Research, Brand and Strategy 4,5 credits
During the first three weeks of the course students learn how to analyze an existing brand and practice strategic design and innovation-driven tools that will support the creation of a design brief that is aligned to global sustainable development goals.

Module 2: Creative Project Work 10,5 credits
In response to the students own design brief, ideation phase begins and creative tools are used to generate a number of possible design proposals that will fulfill the aspired attributes of the vechicle concept. These alternatives are discussed and one is selected for further refinement in the process. Regular tutoring sessions and seminars support the students learning during this section.

Show syllabus

This course is part of a programme

This course contains occasions that are included in a degree programme at Umeå university and applies only to those of you who are admitted to the programme. You will receive information about application times and what applies to you from your institution.

Read about choosing courses within programmes

Apply

Spring 2027
- Project 2: Strategic Design
  
  Offered as a part of a Degree programme
  
  VT27 / Umeå / English / On site
  
  Application opens 15 September 2026
  
  Save education at universityadmissions.se
  
  Show more Show less
  
  Starts
  25 March 2027
  
  Ends
  6 June 2027
  
  Number of credits
  15 credits
  
  Type of studies
  On site
  
  Study pace
  100%
  
  Teaching hours
  Daytime
  
  Study location
  Umeå
  
  Language
  English
  
  Application code
  UMU-5200I
  
  Eligibility
  
  A Bachelor's degree or equivalent first-cycle qualification comprising of at least 180 ECTS or a corresponding qualification from an internationally recognized university. Specific entry requirements are: 60 ECTS credits in the field of Design. Student must have passed all previous master courses on the Transportation Design Programme at Umeå Institute of Design or the equivalent. Proficiency in English equivalent to Swedish upper secondary course English 6/level 2.
  
  Selection
  
  Is only given within the programme DAITM. Guaranteed place.
  
  Application
  The online application opens 15 September 2026 at 09:00 CET. Application deadline is 15 October 2026.
  
  Application and tuition fees
  As a citizen of a country outside the European Union (EU), the European Economic Area (EEA) or Switzerland, you are required to pay application and tuition fees for studies at Umeå University.
  
  Application fee: SEK 900
  
  Tuition fee, first instalment: SEK 80,325
  
  Total fee: SEK 80,325
  
  Details about tuition, fees and funding

Apply online via universityadmissions.se
You apply to our programmes and courses via universityadmissions.se – the official website for higher education applications in Sweden. There, you can track your application, check that your documents have been registered, and log in to find our your admission results.
 
Late applications
Admissions to most programmes and courses typically close after the final application deadline. However, some programmes and courses may still accept late applications if seats are available. These are marked “Open for late application” on universityadmissions.se. Please note that late applications are not guaranteed to be reviewed.

More about application and admission

Explore your future at Umeå University

Join a vibrant academic community where high-quality education meets groundbreaking research in science, technology, humanities, and the arts. At Umeå University, you will learn from passionate, expert teachers and benefit from a close connection between research, education, collaboration, and innovation.

World's most satisfied international students

#1 globally in the main categories of Living, Support, and Overall Satisfaction.
A university with health at its core

Umeå University is certified as a Healthy Campus, with many initiatives that promote health and well-being.