Project 2: Strategic Product Design 15 credits

About the course

The course includes advanced studies in the field of strategic design, brand identity and strategic product development. The course is often carried out in collaboration with predetermined company or brand and consists of the following phases:

1. Strategic design seminar (4.5 credits)
This course phase includes the introduction to a company, existing products and the analysis of the overall brand impression that these expresses and the present and future market situation. Methods for analysing the brand appearance of products will be introduced through practical exercises, the result of these will be shared through de-briefings and presentations. Most of these activities will be done in groups. This phase ends with the students defining a project relevant to the scope of the course and formulates this in a written design brief.

2. Strategic design project (10.5 credits)
This part includes project work focused to explore the possibilities for design and development of new product solutions that conceptually, visual and functionally respects the desired characteristics and brand values defined by the students. This phase ends with a final presentation and the submission of a visual report summarizing the student’s work process during the course.

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This course is part of a programme

This course contains occasions that are included in a degree programme at Umeå university and applies only to those of you who are admitted to the programme. You will receive information about application times and what applies to you from your institution.

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Spring 2026
- Project 2: Strategic Product Design
  
  Spring 2026 / Umeå / English / On site
  
  Application opens 15 September 2025
  
  Save education at universityadmissions.se
  
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  Starts
  24 March 2026
  
  Ends
  7 June 2026
  
  Number of credits
  15 credits
  
  Type of studies
  On site
  
  Study pace
  100%
  
  Teaching hours
  Daytime
  
  Study location
  Umeå
  
  Language
  English
  
  Application code
  UMU-52332
  
  Eligibility A Bachelor's degree or equivalent first-cycle qualification comprising of at least 180 ECTS or a corresponding qualification from an internationally recognized university. Specific entry requirements are: 60 ECTS credits in the field of Design. Student must also have passed all previous courses on the Master programme in Advanced Product Design at Umeå Institute of Design or the equivalent. Proficiency in English equivalent to Swedish upper secondary course English B/6.
  
  Selection
  Is only given for students at programme DAAPM. Guaranteed place.
  
  Application
  The online application opens 15 September 2025 at 09:00 CET. Application deadline is 15 October 2025.
  
  Application and tuition fees
  As a citizen of a country outside the European Union (EU), the European Economic Area (EEA) or Switzerland, you are required to pay application and tuition fees for studies at Umeå University.
  
  Application fee: SEK 900
  
  Tuition fee, first instalment: SEK 80,325
  
  Total fee: SEK 80,325
  
  Details about tuition, fees and funding

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