Syllabus:

Marketing, 7.5 credits

Swedish name: Marknadsföring

This syllabus is valid: 2025-01-06 and until further notice

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Syllabus for courses starting before

Course code: 2BA105

Credit points: 7.5

Education level: First cycle

Main Field of Study and progress level: Business Administration: First cycle, has only upper-secondary level entry requirements

Grading scale: Pass with distinction, Pass, Fail

Responsible department: Business Administration

Established by: Dean of Umeå School of Business, Economics and Statistics, 2024-05-30

Required Knowledge

General entry requirements and English 6/level 2, Mathematics 3b or 3c or Mathematics Further level 1b or 1c or Mathematics C, Civics 1b or 1a1+1a2/level 1b or 1a1+1a2

Literature

Valid from: 2025-01-06

Kotler Philip
Marknadsföring : Teori och tillämpningar
3 : [2022] :
ISBN: 9781292404530
LIBRIS ID: 3jmv0zbx131k7qrr
Mandatory
Search the University Library catalogue

Valid from: 2025 week 2

Kotler Philip
Marknadsföring : Teori och tillämpningar
3 : [2022] :
ISBN: 9781292404530
Mandatory
Search the University Library catalogue