Syllabus:

Marketing for Engineers, 7.5 credits

Swedish name: Marknadsföring för ingenjörer

This syllabus is valid: 2026-01-05 and until further notice

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Syllabus for courses starting before

Course code: 2BA109

Credit points: 7.5

Education level: First cycle

Main Field of Study and progress level: Business Administration: First cycle, has only upper-secondary level entry requirements

Grading scale: Pass with distinction, Pass with merit, Pass, Pass with distinction, Pass, Fail

Responsible department: Business Administration

Established by: Dean of Umeå School of Business, Economics and Statistics, 2025-05-14

Required Knowledge

General entry requirements and English 6/level 2, Mathematics 3b or 3c or Mathematics Further level 1b or 1c or Mathematics C, Civics 1b or 1a1+1a2/level 1b or 1a1+1a2

Literature

Valid from: 2026-01-05

Kotler Philip
Marknadsföring : Teori och tillämpningar
3 : [2022] :
ISBN: 9781292404530
LIBRIS ID: 3jmv0zbx131k7qrr
Mandatory
Search the University Library catalogue

Handelshögskolan Umeå Universitet, Uppsatsskrivande i Företagsekonomi. Uppsatsmanual. (Senaste upplagan)
USBE Företagsekonomi :

Valid from: 2026 week 2

Kotler Philip
Marknadsföring : Teori och tillämpningar
3 : [2022] :
ISBN: 9781292404530
Mandatory
Search the University Library catalogue

Handelshögskolan Umeå Universitet, Uppsatsskrivande i Företagsekonomi. Uppsatsmanual. (Senaste upplagan)
USBE Företagsekonomi :