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Syllabus:

Sales Strategies, 15 credits

Swedish name: Försäljningsstrategier
This syllabus is valid: 2025-08-25 and until further notice
Syllabus for courses starting after 2025-08-25
Course code: 2BA303
Credit points: 15
Education level: First cycle
Main Field of Study and progress level: Business Administration: First cycle, has at least 60 credits in first-cycle course/s as entry requirements
Grading scale: Pass with distinction, Pass, Fail
Responsible department: Business Administration
Established by: Dean of Umeå School of Business, Economics and Statistics, 2024-06-05
Revised by: Dean of Umeå School of Business, Economics and Statistics, 2025-05-14

Required Knowledge

Completed courses totalling 60 credits with a minimum of 7.5 credits in marketing, or equivalent. Proficiency in English equivalent to Swedish upper secondary course English 6/level 2.

Literature

Valid from: 2025 week 35

Selling and sales management
Jobber David, Lancaster Geoffrey, Le Meunier-FitzHugh Kenneth
Twelfth edition. : Harlow, United Kingdom : Pearson Education Ltd : 2025 : pages cm :
ISBN: 9781292731407
Mandatory
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Handelshögskolan Umeå Universitet (senaste upplagan) Uppsatsskrivande i Företagsekonomi. Uppsatsmanual.
USBE Företagsekonomi :

Modern logistik - för ökad lönsamhet
Oskarsson Björn, Aronsson Håkan, Ekdahl Bengt
5 uppl. : Liber : 2021 : 388 sidor :
ISBN: 9789147144211
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Förhandlingsbart : metodbok i förhandlingsteknik
Lempereur Alain, Colson Aurélien, Wetter Erik
1. uppl. : Malmö : Liber : 2012 : 277 s. :
ISBN: 978-91-47-09716-6
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