Syllabus:

Sales C, 22.5 Credits

Swedish name: Försäljning C

This syllabus is valid: 2012-08-27 valid to 2013-08-25 (newer version of the syllabus exists)

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Syllabus for courses starting after 2014-08-18

Syllabus for courses starting between 2013-08-26 and 2014-08-17

Syllabus for courses starting between 2012-08-27 and 2013-08-25

Syllabus for courses starting before 2012-08-26

Course code: 2FE135

Credit points: 22.5

Education level: First cycle

Main Field of Study and progress level: Business Administration: First cycle, has at least 60 credits in first-cycle course/s as entry requirements

Grading scale: Three-grade scale

Responsible department: Business Administration

Literature

Valid from: 2012 week 35

Selling and sales management
Jobber David, Lancaster Geoffrey
8. ed. : Harlow : Prentice Hall Financial Times : 2009 : xx, 546 s. :
ISBN: 978-0-273-72065-2 (pbk.)
Mandatory
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Lindell Nils
Förhandling
Stockholm : Bonnier Utbildning : 2008 : 320 s. :
Omslagsbild
ISBN: 91-622-7842-8
Mandatory
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Shell G. Richard
Bargaining for advantage : negotiation strategies for reasonable people
2. ed. : New York : Penguin Books : 2006 : 294 p. :
ISBN: 0-14-303697-1
Mandatory
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Marketing communications : a European perspective
Pelsmacker Patrick de, Geuens Maggie, Bergh Joeri van den
4. ed. : Harlow : Financial Times Prentice Hall : 2010 : xxiii, 660 s. :
ISBN: 978-0-273-72138-3 (pbk.)
Mandatory
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Handelshögskolan Umeå Universitet
Uppsatsskrivande i Företagekonomi. Uppsatsmanual.
Företagsekonomi (senaste upplagan) :