Syllabus:

Sales C, 22.5 Credits

Swedish name: Försäljning C

This syllabus is valid: 2013-08-26 valid to 2014-08-17 (newer version of the syllabus exists)

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Syllabus for courses starting after 2014-08-18

Syllabus for courses starting between 2013-08-26 and 2014-08-17

Syllabus for courses starting between 2012-08-27 and 2013-08-25

Syllabus for courses starting before 2012-08-26

Course code: 2FE135

Credit points: 22.5

Education level: First cycle

Main Field of Study and progress level: Business Administration: First cycle, has at least 60 credits in first-cycle course/s as entry requirements

Grading scale: Three-grade scale

Responsible department: Business Administration

Literature

Valid from: 2013 week 35

Selling and sales management : David Jobber and Geoff Lancaster
Jobber David, Lancaster Geoffrey
9th ed. : Harlow : Pearson : 2012 : xx, 565 p. :
ISBN: 0-273-76265-6
Mandatory
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Selling today : partnering to create value
Manning Gerald L., Ahearne Michael., Reece Barry L.
12th ed. : Upper Saddle River, NJ : Pearson Education : c2012. : 544 p. :
ISBN: 978-0-13-210986-4
Mandatory
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Marketing communications : a european perspective
Pelsmacker Patrick de, Geuens Maggie, Bergh Joeri van den
5. rev ed. : Pearson : 2013 : 640 s. :
ISBN: 9780273773221 (pbk.)
Mandatory
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Handelshögskolan Umeå Universitet
Uppsatsskrivande i Företagekonomi. Uppsatsmanual.
Företagsekonomi (senaste upplagan) :