Main Field of Study and progress level:
Business Administration: First cycle, has at least 60 credits in first-cycle course/s as entry requirements
Grading scale: Three-grade scale
Responsible department: Business Administration
Revised by: Rector of Umeå School of Business and Economics, 2013-10-14
Literature
Valid from:
2014 week 34
Selling and sales management : David Jobber and Geoff Lancaster Jobber David, Lancaster Geoffrey 9th ed. : Harlow : Pearson : 2012 : xx, 565 p. : ISBN: 0-273-76265-6 Mandatory Search the University Library catalogue
Selling today : partnering to create value Manning Gerald L., Ahearne Michael., Reece Barry L. 12th ed. : Upper Saddle River, NJ : Pearson Education : c2012. : 544 p. : ISBN: 978-0-13-210986-4 Mandatory Search the University Library catalogue
Marketing communications : a european perspective Pelsmacker Patrick de, Geuens Maggie, Bergh Joeri van den 5. rev ed. : Pearson : 2013 : 640 s. : ISBN: 9780273773221 (pbk.) Mandatory Search the University Library catalogue
Handelshögskolan Umeå Universitet Uppsatsskrivande i Företagekonomi. Uppsatsmanual. Företagsekonomi (senaste upplagan) :
