Main Field of Study and progress level:
Business Administration: First cycle, has less than 60 credits in first-cycle course/s as entry requirements
Grading scale: Three-grade scale
Responsible department: Business Administration
Required Knowledge
Field eligibility description 5
Literature
Valid from:
2012 week 35
Trott Paul Innovation management and new product development 5th ed. : Harlow, England : Financial Times/Prentice Hall : cop. 2012 : 620 s. : ISBN: 978-0-273-73656-1 (pbk.) Mandatory Search the University Library catalogue
Foundations of marketing Fahy John, Jobber David 4. ed. : London : McGraw-Hill Higher Education : 2012 : s. : ISBN: 978-0-07-713701-4 (pbk.) Mandatory Search the University Library catalogue
Walkenbach John Excel 2010 bible Indianapolis, IN : Wiley Publishing : c2010. : xliv, 1006 p. : ISBN: 978-0-470-47487-7 Search the University Library catalogue
