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Syllabus:

Storytelling in Design, 7.5 Credits

Swedish name: Storytelling i design

This syllabus is valid: 2019-12-30 and until further notice

Course code: 5ID108

Credit points: 7.5

Education level: Second cycle

Main Field of Study and progress level: Industrial Design: Second cycle, has second-cycle course/s as entry requirements

Grading scale: Two-grade scale

Responsible department: Umeå Institute of Design (UID)

Revised by: Faculty Board of Science and Technology, 2019-10-29

Contents

This course provides both theoretical and practical information related to visual storytelling used for conceptual design creation, visualisation and communication. It includes storytelling theory, movie editing and a creative project work. During the first part of the course students are introduced to the methods and techniques used in visual storytelling. Students also learn about video editing using professional digital tools. In parallel to acquiring this theoretical knowledge students develop a creative project assignment from which the outcome is an individual or a group presentation. The objective of this creative project is to apply storytelling techniques to generate an advanced visual presentation that communicates the main inspirational idea(s) or argument(s) behind the design of a new vehicle or transportation system. Whenever possible this assignment will be done in collaboration with and external and an external design tutor will support the students during different phases of the project.

Expected learning outcomes

Upon successful completion of the course the students should be able to:

  • account for the purpose of storytelling in relation to the design process.
  • plan and execute a storytelling assignment showing skills in time and project management.
  • propose and present a visual story that causes an expected impact to the target audience.
  • create an original presentation involving a visual sequence that explains a concept, idea or context in which a new vehicle or a transportation system could be developed.
  • produce digital material in time-based media format, suitable for web publication.

Required Knowledge

A Bachelor's degree or equivalent first-cycle qualification comprising of at least 180 ECTS or a corresponding qualification from an internationally recognized university. Specific entry requirements are: 60 ECTS credits in the field of Design. Student need to have passed all previous courses on the Master`s Programme in Transportation Design at Umeå Institute of Design or the equivalent. Proficiency in English equivalent to Swedish upper secondary course English B/6.

Form of instruction

Teaching methods include lectures, tutorials, creative exercises and literature studies.
Education is carried out in English.

Examination modes

Students are evaluated through oral presentations and the creative project will be examined based on the completion of a list of minimum deliverables, normally an illustrated story-board or presentation containing a description of the creative thinking process and final design visualisation.
In order to obtain credit for the 7.5-points course, all sections and assignments must be successfully completed. Students receive a mark of either Pass or Fail for each assignment and section.
For students who have not obtained the grade Pass, other examination sessions will be arranged. A student who for two consecutive examinations for the same course or sub-course has not been passed, has the right to have another examiner appointed, if there are no special reasons against this (Higher Education Ordinance chapter 6, 22 §). The request for a new examiner shall be made in writing to the Head of Department at Umeå Institute of Design.

ACADEMIC CREDIT TRANSFER
Students have the right to request that previous studies, or equivalent knowledge and skills acquired in a professional, work-related capacity, be validated and transferred into credits on an equivalent course or programme at Umeå University.  Applications for credit transfer should be addressed to Student Services/Degree Evaluation Office. More information can be found at the Umeå University student web site (www.student.umu.se/english) and in Chapter 6 of the Higher Education Ordinance.  Appeals may be made to the Higher Education Appeals Board (ÖNH) against a decision by the university not to approve an application for credit transfer (Higher Education Ordinance, Chapter 12), even in cases where only a part of the application has been rejected.

Literature

Valid from: 2019 week 44

Course literature

Miller Carolyn Handler
Digital storytelling : a creator's guide to interactive entertainment
3. ed. : Burlington, Mass. : Focal Press : cop. 2014 : 546 s. :
ISBN: 978-0-415-83694-4
Mandatory
Search the University Library catalogue

Reference literature

Reference literature is not mandatory.

Roam Dan.
The back of the napkin : solving problems and selling ideas with pictures
Expanded ed., 1st ed. : New York : Portfolio : 2009. : xv, 282 p. :
ISBN: 978-1-59184-306-1
Search the University Library catalogue