Higher Seminar: Survey Research - Declining Response Rates & Attempts to Increase Them
Mon
9
Mar
Monday 9 March, 2026at 13:15 - 15:00
NBET.A.125 – Strukturen, Norra Beteendevetarhuset
Presenter Sebastian Lundmark, Ph.D., is a survey methodology researcher at the Society, Opinion, and Media (SOM) Institute at the University of Gothenburg.
Title Survey Research: Declining Response Rates & Attempts to Increase Them
About the seminar In the past decades, people have become less willing to participate in survey research, both internationally and in Sweden. In this seminar, Sebastian Lundmark, Ph.D, will describe how response rates have been declining and what groups of individuals are no longer participating in survey research in Sweden. The identified reluctant groups are then focused on over eight years’ worth of experimental studies attempting to increase their (and others) willingness to participate in Swedish survey research. The seminar ends with several identified strategies that increase response rates and many more strategies that do not.
About Sebastian Sebastian Lundmark, Ph.D., is a survey methodology researcher at the Society, Opinion, and Media (SOM) Institute at the University of Gothenburg. Since 2018, he has been the head of the survey methodology development of the national research infrastructure Comparative Research Center Sweden (CORS) which includes the Swedish branches of major social survey programs, including the European Social Survey, the International Social Survey Programme, the European Values Studies, the Swedish National Election Studies, the Survey of Health, Aging, and Retirement in Europe, and the SOM Institute.