Parasocial politics: authenticity and social responsibility in influencer culture Johanna Arnesson, postdok MKV
Presentation of preliminary results from a postdoc project focused on social media influencers, politics, and promotional communication. What happens when “followers” interpret an influencer’s commercial collaboration as taking a political stance, and in what way is accountability related to authenticity in such discussions?
Reading material can be sent out a week in advance. Contact Evelina Liliequist or Johanna Arnesson.
Registration & participation
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