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Research project All media history change is a commercially driven hunt for new markets, audiences and consumers. The same is also true of the history of the press, particularly during the 19th century with the emergence of modern industrial Sweden. The newspaper columns are the infrastructure within which the economy exists and occurs, and within which politico-economic discussion takes place.
However, this has not been noted particularly often - and the press' self-image is completely different. This has long been (and still is) an image of the newspaper as a guarantor of democracy and a free exchange of opinions. The history of the press takes on a different appearance in digital form, with OCR-scanned pages for lightning fast text searches. The project intends to study and present (share) Sweden's digital press history - with a particular economic-historical focus on media advertising cultures - in which digitalised newspaper files are regarded as a kind of medium/database/archive of both local news and regional advertising cultures.