Adam Gidlund
(b. 1991, Gothenburg, Sweden)
The Rot, 2025
Video installation, 6:30 min in loop
Using video, photography and performance as his tools, Adam Gidlund investigates the digital flow and its impact on people. He is interested in glitches, surveillance, censorship and what is edited out in post-production. In his artistic practice, he approaches the digital flow with a kind of cultural hacking, exploring whether it is possible to disrupt the mechanical appropriation of subcultures and subversive movements. By using digital tools in unconventional ways, he creates a new form of imagery that follows its own logic.
In the exhibition, Gidlund shows his video installation The Rot, in which three digital entities reflect on, for example, how humans are beginning to resemble machines. The system tries to generate images from existing data, but starts to fail. Humanity’s existential angst appears to have spread to artificial intelligence.
The scenes play out against a blue background that brings to mind TV screens without a signal and chroma keying, where a uniformly coloured background is replaced digitally. The work is a reflection on stagnation, political deadlock and conservative values, but also on ageing and life’s decline.
Latest update: 2025-06-17