USBE is a university-based business school firmly rooted in the region, nationally influential and internationally respected.
USBE creates knowledge in interaction with stakeholders to develop responsible leaders with a sustainability orientation for a local and global society by:
In line with the university, USBE is firmly rooted in an academic tradition of freedom, knowledge seeking, and loyalty, combined with a marked focus on sustainability and responsibility and a commitment in which entrepreneurial creativity, trustworthiness and the will to collaborate are crucial. USBE is characterized by its openness and approachability. USBE is the people in it, and the faculty and staff are the most important resources.
USBE shares the following values with UmU:
These core values integrated in USBE's mindset support the attainment of high quality in research and education, and stimulate positive collaboration with stakeholders in order to achieve our mission.