Magnus Boström, Örebro universitet, håller i seminariet.
Abstract The book applies sociological and social-psychological theory and research to explain unsustainable volumes of consumption. It contributes to our understanding of mass and excess consumption by a systematic focus on the social embeddedness of consumption. Departing from the concept of social life, it shows how consumption is deeply part of our identities, desires, social relations, interactions, everyday rituals, belonging, status comparison, norms and sense of normality. How the common experience of hurriedness in modern social life drive consumption is another important theme. While focusing on social mechanism of continual mass and excess consumption, the book also offers ideas how to induce a positive spiral of transformative lifestyle change.