The aim of the course is to explore the challenges and benefits of providing solutions to customer needs by studying innovation from a new product development and marketing perspective. The focus is to enhance students' understanding of factors affecting the implementation of strategic plans by highlighting methods for managing the new product development process. The course design covers the different stages of the development process all the way to positioning and market entry strategies, as well as including aspects like design, internal versus open innovation approach, platform/modular thinking, rapid prototyping, and mass customization.
The schedule will be available one month before the course starts. Can not be combined with course syllabus 2FE050 Product planning and development in a degree
