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Syllabus:

Business Administration A SM, 30 credits

Swedish name: Företagsekonomi A SM
This syllabus is valid: 2018-08-20 valid to 2019-08-18 (newer version of the syllabus exists)
Course code: 2FE213
Credit points: 30
Education level: First cycle
Main Field of Study and progress level: Business Administration: First cycle, has only upper-secondary level entry requirements
Grading scale: Pass with distinction, Pass, Fail
Responsible department: Business Administration
Established by: Rector of Umeå School of Business and Economics, 2014-10-30
Revised by: Rector of Umeå School of Business and Economics, 2018-05-31

Required Knowledge

English B, Mathematics C, Social Science A. Or: English 6, Mathematics 3b / 3c, Social Science 1b / 1a1+1a2

Literature

Valid from: 2018 week 34

Grönroos Christian
Service Management och marknadsföring : kundorienterat ledarskap i servicekonkurrensen
3., [utök. och uppdaterade] uppl. : Stockholm : Liber : 2015 : 456 s. :
ISBN: 9789147112425
Mandatory
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Marknadsföring : teori, strategi och praktik
Kotler Philip, Armstrong Gary, Parment Anders
2 uppl. : Harlow : Pearson : 2017 : xx, 493 s. :
ISBN: 978-1-292-21113-8
Mandatory
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Organization theory : a practice-based approach
Eriksson-Zetterquist Ulla, Müllern Tomas, Styhre Alexander
Oxford : Oxford University Press : cop. 2011 : 305 s. :
ISBN: 0199569304 (hft.)
Mandatory
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Northouse Peter Guy
Leadership : theory and practice
7. ed. : Thousand Oaks, Calif. : SAGE : cop. 2016 : xxii, 494 p. :
ISBN: 9781483317533
Mandatory
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Handelshögskolan Umeå Universitet, Uppsatsskrivande i Företagsekonomi. Uppsatsmanual. (Senaste upplagan)
USBE Företagsekonomi :

Walkenbach John
Excel 2016 Bible
Wiley :

Backman Jarl
Rapporter och uppsatser
3., [rev.] uppl. : Lund : Studentlitteratur : 2016 : 223 s. :
ISBN: 9789144097329
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