Skip to main content
Navigated to
Syllabus:

Business Administration A SM, 30 credits

Swedish name: Företagsekonomi A SM
This syllabus is valid: 2019-08-19 valid to 2020-08-16 (newer version of the syllabus exists)
Course code: 2FE213
Credit points: 30
Education level: First cycle
Main Field of Study and progress level: Business Administration: First cycle, has only upper-secondary level entry requirements
Grading scale: Pass with distinction, Pass, Fail
Responsible department: Business Administration
Revised by: Rector of Umeå School of Business and Economics, 2019-05-09

Required Knowledge

English B, Mathematics C, Social Science A. Or: English 6, Mathematics 3b / 3c, Social Science 1b / 1a1+1a2

Literature

Valid from: 2019 week 34

Grönroos Christian
Service Management och marknadsföring : kundorienterat ledarskap i servicekonkurrensen
3., [utök. och uppdaterade] uppl. : Stockholm : Liber : 2015 : 456 s. :
ISBN: 9789147112425
Mandatory
Search the University Library catalogue

Marknadsföring : teori, strategi och praktik
Kotler Philip, Armstrong Gary, Parment Anders
2 uppl. : Harlow : Pearson : 2017 : xx, 493 s. :
ISBN: 978-1-292-21113-8
Mandatory
Search the University Library catalogue

Combe Colin
Introduction to management
Oxford : Oxford University Press : [2014] : xxvii, 624 pages :
ISBN: 9780199642991
Mandatory
Search the University Library catalogue

Northouse Peter Guy
Leadership : theory and practice
Eighth edition. : Los Angeles : SAGE : 2018 : xxxii, 493 sidor :
ISBN: 1544331940
Mandatory
Search the University Library catalogue

Handelshögskolan Umeå Universitet, Uppsatsskrivande i Företagsekonomi. Uppsatsmanual. (Senaste upplagan)
USBE Företagsekonomi :