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Syllabus:

Business Administration A SM, 30 credits

Swedish name: Företagsekonomi A SM
This syllabus is valid: 2021-08-23 valid to 2022-07-31 (newer version of the syllabus exists)
Course code: 2FE213
Credit points: 30
Education level: First cycle
Main Field of Study and progress level: Business Administration: First cycle, has only upper-secondary level entry requirements
Grading scale: Pass with distinction, Pass, Fail
Responsible department: Business Administration
Revised by: Rector of Umeå School of Business and Economics, 2021-05-27

Required Knowledge

English B, Mathematics C, Social Science A. Or: English 6, Mathematics 3b / 3c, Social Science 1b / 1a1+1a2

Literature

Valid from: 2021 week 34

Grönroos Christian
Service Management och marknadsföring : kundorienterat ledarskap i servicekonkurrensen
3., [utök. och uppdaterade] uppl. : Stockholm : Liber : 2015 : 456 s. :
ISBN: 9789147112425
Mandatory
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Marknadsföring : teori, strategi och praktik
Kotler Philip, Armstrong Gary, Parment Anders
2 uppl. : Harlow : Pearson : 2017 : xx, 493 s. :
ISBN: 978-1-292-21113-8
Mandatory
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Combe Colin
Introduction to management
Oxford : Oxford University Press : [2014] : xxvii, 624 pages :
ISBN: 9780199642991
Mandatory
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Northouse Peter Guy
Leadership : theory and practice
Ninth edition : Los Angeles : SAGE : 2022 : 495, 52, 21 sidor :
ISBN: 978107840917
Mandatory
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Handelshögskolan Umeå Universitet, Uppsatsskrivande i Företagsekonomi. Uppsatsmanual. (Senaste upplagan)
USBE Företagsekonomi :