Syllabus:

Sales Strategies, 15 credits

Swedish name: Försäljningsstrategier

This syllabus is valid: 2017-08-21 valid to 2018-08-19 (newer version of the syllabus exists)

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Course code: 2FE317

Credit points: 15

Education level: First cycle

Main Field of Study and progress level: Business Administration: First cycle, has at least 60 credits in first-cycle course/s as entry requirements

Grading scale: Pass with distinction, Pass, Fail

Responsible department: Business Administration

Established by: Rector of Umeå School of Business and Economics, 2017-06-09

Literature

Valid from: 2017 week 34

Selling and sales management
Jobber David, Lancaster Geoffrey
10th edition. : Harlow, England : Pearson : [2015] : pages cm :
ISBN: 9781292078007
Mandatory
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Retail management : a strategic approach
Berman Barry, Evans Joel R.
12th ed., international ed. : Harlow : Pearson Education : cop. 2013 : 619 p. :
ISBN: 9780273768562
Mandatory
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Modern logistik : för ökad lönsamhet
Oskarsson Björn, Ekdahl Bengt, Aronsson Håkan
4., [omarb. och utök.] uppl. : Stockholm : Liber : 2013 : 392 s. :
ISBN: 9789147111268
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Uppsatsskrivande i Företagekonomi. Uppsatsmanual.
Handelshögskolan Umeå Universitet (senaste upplagan)
USBE Företagsekonomi :