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Syllabus:

Sales Strategies, 15 credits

Swedish name: Försäljningsstrategier
This syllabus is valid: 2018-08-20 valid to 2020-08-16 (newer version of the syllabus exists)
Course code: 2FE317
Credit points: 15
Education level: First cycle
Main Field of Study and progress level: Business Administration: First cycle, has at least 60 credits in first-cycle course/s as entry requirements
Grading scale: Pass with distinction, Pass, Fail
Responsible department: Business Administration
Established by: Rector of Umeå School of Business and Economics, 2017-06-09
Revised by: Rector of Umeå School of Business and Economics, 2018-05-31

Literature

Valid from: 2018 week 34

Selling and sales management
Jobber David, Lancaster Geoffrey
10th edition. : Harlow, England : Pearson : [2015] : pages cm :
ISBN: 9781292078007
Mandatory
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Retail marketing management : principles and practice
Goworek Helen, McGoldrick Peter J.
Harlow : Pearson Education : 2015 : xvii, 350 s. :
ISBN: 978-0-273-75874-7
Mandatory
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Handelshögskolan Umeå Universitet, Uppsatsskrivande i Företagsekonomi. Uppsatsmanual. (Senaste upplagan)
USBE Företagsekonomi :

Modern logistik : för ökad lönsamhet
Oskarsson Björn, Ekdahl Bengt, Aronsson Håkan
4., [omarb. och utök.] uppl. : Stockholm : Liber : 2013 : 392 s. :
ISBN: 9789147111268
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Förhandlingsbart : metodbok i förhandlingsteknik
Lempereur Alain, Colson Aurélien, Wetter Erik
1. uppl. : Malmö : Liber : 2012 : 277 s. :
ISBN: 978-91-47-09716-6
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