Come and learn how you can collaborate with the SOM Institute for high qualitative research data!
Representative Survey Data from SOM
Annika Bergström & Sebastian Lundmark
The SOM Institute (Society, Opinion and Media) is a university-based nonprofit research organization and a national infrastructure for collecting survey data. Every year since 1986, we have administered the SOM surveys to several thousand Swedes, measuring the population’s opinions and media habits. And, since 2012, we also administer the Swedish Citizen Panel (SCP), an online access panel of more than 70,000 probability- and nonprobability-recruited respondents. Both the SOMsurveys and the SCP are available for collaboration with researchers. Whenever researchers collaborate with us, consultation on questionnaire design, experimental designs, and question creation is included free-of-charge and always based on both international and Swedish survey methodology research findings.
Nowadays, the SOM surveys are administered to about 40,000 randomly selected individuals over the age of 16, living all over Sweden. Individuals are invited through physical mail and digital mailboxes and may complete the SOM surveys by paper-and-pencil or web questionnaires. The random selection of respondents is crucial for the validity of the study and the generalizability of the results.
The SCP, on the other hand, is administered solely online, enabling a wide variety of experimental designs that may make use of longitudinal designs, administration of video, audio, vignettes, newspaper articles, social media content, conjoint designs, and many more conceivable experimental designs. In contrast to the annual SOM surveys, the SCP is administered throughout the year whenever the collaborating researchers need data. The studies in SCP can be administered to any subpopulation of Swedes based on any screening criteria the researcher may want to employ.
We also help researchers recruit individuals to qualitative studies and interviews based on the criteria the researcher may have for their sample.
This event is presented in collaboration between the Department of Culture and Media Studies and Humlab