NEWS
Digital Marketing Day is a one-day conference complemented by a fair in the Lindellhallen area held on 7th of May. The initiative for the day comes from USBE students and the event is supported by USBE.
All sessions reflect upon digitalization and its impacts on society and economy. Event is open and free for all who wishes to know more about digital marketing and how to implement it in their daily activities.
Among the keynote speakers are nationally and internationally renowned companies such as: IAB Sweden, Hammer & Hanborg, North Kingdom,
Parallel cases with priced campaigns will wrap up the afternoon. Guests are Guitars, Blå Huset Hotell, Heja!, Hallelujah and Interactive Institute Swedish ICT.
Join us for three guest lectures, best practice cases and an entertaining fair.
Find out more at www.dmday.se. Deadline for registration is on the May 5th
Program From 11.00 am we start with a Digi-Fair where you will have a chance to meet organisations that work with digitalization or related issues towards students here in Umeå.
12.15 - Organizers welcome in Lecture Hall D12:15-1 p.m. - Lecture 1: Digital marketing at glance, IAB Sweden1:25-2:25 p.m.- Lecture 2: Desired communication skills, Hammer & Hanborg2:35-3:35 p.m. - Lecture 3: The impact of technology on marketing, North Kingdom4-5 p.m. Best practice cases (choose only one)Sweden is well known for its outstanding marketing strategies, learn from nationally priced once in Umeå.Case 1: Key Campaing, Stora hotellet - Heja! & HallelujaCase 2: Community SOS - Interactive InstituteCase 3: Guitars Museum
