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My research interest falls within the areas of environmental and social psychology, and is focused on motive and barriers behind environmental behavior.
My research interest lies in the areas of environmental and social psychology, and is about how and what psychological factors affect different types of environmental behavior, and also how different actions to change behavior are perceived and the outout of such. I am an associate professor, Docent, and Head of department at the Department of Psychology, and Research Director of Transport Research Unit (TRUM http://www.umu.se/trum/) at Umeå University. At TRUM, transport and travel behavior are mainly studied with a focus on smaller units, such as individuals, households and small companies.
• The impact of values, attitudes, environmental awareness and norms on; the willingness to act in a environmentally friendly manner, both general and specific behavioral areas, the willingness to support the introduction of structural solutions, the attitude to future forestry and forest management as well as alternative motives and barriers behind the choice to act environmentally.
• The travel mode choice as a routine decision. How habits of using different modes of transport can change through increased awareness in the decision-making situation and how the effect of increased awareness affects the relationships between attitudes, habits and behavior.
My TEDx Umeå talk is avilable here: https://www.youtube.com/watch?v=GJjHVTZSZ5Q