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Staff photo Demian Horst

Demian Horst

I am responsible for maintaining and developing the content and direction of our MFA programme in Transportation Design. I also have an active part in teaching and tutoring at the school.



Works at

Östra Strandgatan 30 Umeå universitet, 901 87 Umeå


I am one of the international members of our fantastic Institute of Design. With German roots but born in the south of Brazil where I got my bachelor education in industrial design, I have always been very curious about studying, working and living abroad. My career started in 1998 when, fresh from university, I joined a coach design and manufacturing company owned by a family of Swedish imigrants. Several seeds were planted then. The importance of team work, knowledge about state of the art 3D design tools and awareness about the value of user centered vehicle design. In 2001 I moved to Sweden to specialise in the field and joined this school as the first brasilian to ever study in the programme. During my masters I developed great contacts that led to a Summer internship at Saab Automobile and to their subsequent support on my thesis project. After graduation I joined the applied research group at the school and got involved in a collaboration project with Volvo Trucks. From there I started to gradually shift my time and attention to assisting the transportation design programme. In 2005 I opted for a career move that meant gaining more insight into how the car industry works from the inside. I joined General Motors in Germany and for nearly 3 years was involved in production design connected to the brands Opel and Saab. Late in 2008 I returned to Umeå to take over the direction of our MFA in Transportation Design, a role I have held with pride and enthusiasm ever since.

What I do at UID

I am responsible for maintaining and developing the content and direction of our internationally established MFA programme in Transportation Design. Finding, preparing and carrying through collaboration projects with external partners are parts of my tasks. I work alongside the programme directors and lecturers and take active part in teaching and tutoring at the school. Besides teaching involvement in all courses from the TD curricula I often support students with my experience in digital modelling, visualisation and storytelling. During recent years I have also been involved in reviewing and advising bachelor students during their portfolio course.

The school's annual graduation event is also a project I enjoy being part of. It involves planning and promotion to connect the design industry to the outstanding pool of talent that can be found here. UID10, 11, 12...  and our latest event UID20 have been quite successful in projecting the school on an international, national and regional level. This experience has led me to be part of the school's leadership group during a couple of years. Besides teaching and directing the MFA Transportation Design Programme I currently also hold responsibility to coordinate strategic collaborations at UID.

Talk to me about:

  • Product & Vehicle Design
  • Aesthetics & Form
  • 3D Modelling
  • Visual Communication
  • Storytelling in Design
  • General collaboration matters