"False"
Skip to content
printicon
Main menu hidden.

Elin Nilsson

Elin Nilsson is lecturer, associate professor (docent) and excellent teacher in business administration with a focus on marketing and consumer behaviour.

Educational qualifications: Distinguished university teacher

Contact

E-mail
Phone

Works at

Affiliation
Associate professor (on leave) at Umeå School of Business, Economics and Statistics (USBE) Section: Business Administration, Marketing
Location
Samhällsvetarhuset, Biblioteksgränd 6, B30224 Umeå universitet, 901 87 Umeå

Elin Nilsson, PhD, is associate professor (docent) and lecturer in business administration with a focus on marketing. Her main research interest is in retail, store selection, digital interaction and consumer behavior. Her internationally award-winning doctoral dissertation touched on what influences consumers' choice of grocery stores and how different situations affect choices. In her postdoctoral fellowship from the Swedish Trade Council, she focused on how online interaction (such as gamification and social media) affects consumers' buying behavior. Elin's research also includes digital servicescape, service dominant logic and co-creation.

Her ongoing research projects are: "Technical solutions to facilitate consumers' visualization of products in stores", "The physical stores of the future", "The future of sustainable milk production for cows, farmers and consumers in Norrland" and "Consumer behavior and antibiotic resistance: a sustainability issue".

Elin has published in scientific journals such as: Journal of Services Marketing, Frontiers in Sustainable Food Systems, The International Review of Retail, Distribution and Consumer Research, Service Marketing Quaterly and the International Journal of Retail and Distribution Management. In 2022 she received USBE´s scientific award.

Elin has been appointed excellent teacher and has extensive experience of being a moderator and lecturing and holding workshops for students as well as companies and other stakeholders. She is passionate about retail and has a solid knowledge of the industry, consumer behavior and digital interaction.

Handelns ekonomiska råd 2023
Bergman, Mats; Frisén, Håkan; Hermansson, Cecilia; et al.
Frontiers in Sustainable Food Systems, Frontiers Media S.A. 2022, Vol. 6
Ancillotti, Mirco; Nilsson, Elin; Nordvall, Anna-Carin; et al.
International Review of Retail Distribution & Consumer Research, Routledge 2022, Vol. 32, (4) : 349-350
Nilsson, Elin
CERUM rapport, 2022:72
Nilsson, Elin; Nyberg, Annakarin
Services Marketing Quarterly, Routledge 2021, Vol. 42, (1-2) : 57-73
Nilsson, Elin; Pers, Johannes; Grubbström, Linn
Gamification for tourism, Channel View Publications 2021 : 100-117
Sigala, Marianna; Nilsson, Elin
Gamification for Tourism, Channel View Publications 2021 : 100-117
Sigala, Marianna; Nilsson, Elin
ANZMAC, Australian New Zeeland marketing academy conference, Wellington, New Zealand, December 2-4, 2019
Nilsson, Elin
ANZMAC, Australian New Zeeland marketing academy conference, Adelaide, Australia, December 3-5, 2018
Nilsson, Elin
Journal of Services Marketing, Emerald Group Publishing Limited 2017, Vol. 31, (3) : 226-235
Ballantyne, David; Nilsson, Elin
ANZMAC 2017 : Marketing for Impact: Conference proceedings : 197-197
Nilsson, Elin
International Review of Retail Distribution & Consumer Research, Vol. 27, (4) : 334-351
Nilsson, Elin; Gärling, Tommy; Marell, Agneta
ANZMAC, Australian New Zeeland marketing academy conference, Christchurch, New Zealand, December 5-7, 2016
Nilsson, Elin
Studier i företagsekonomi. Serie B, 91
Nilsson, Elin
International Journal of Retail & Distribution Management, Emerald Group Publishing Limited 2015, Vol. 43, (1) : 63-91
Nilsson, Elin; Gärling, Tommy; Marell, Agneta; et al.
International Review of Retail Distribution & Consumer Research, Vol. 25, (1) : 1-19
Nilsson, Elin; Gärling, Tommy; Nordvall, Anna-Carin; et al.
NRWC, Nordic Retail and Wholesale Conference, Stockholm, Sweden, November 5-6, 2014
Nilsson, Elin
13th international research conference in Service Management, France, 2014
Nilsson, Elin
Journal of Services Marketing, Vol. 28, (5) : 374-379
Nilsson, Elin; Ballantyne, David
International Journal of Sales, Retailing and Marketing, Access Press UK 2013, Vol. 2, (4) : 72-90
Nilsson, Elin; Gärling, Tommy; Marell, Agneta
22nd Nordic Academy of Management Conference held at University of Iceland Reykjavik, 21-23 August, 2013: Final Program and Abstracts
Nilsson, Elin; Hagberg, Johan

Elin was in 2021 appointed excellent teacher. She teaches in the marketing area, in research methods and supervise theses.