Professor of business administration specialization marketing. Dep. head of dept. of bus. admin. Research/teaching about sustainability, consumption, communication and passenger transport.
PhD in 2009 on dissertation: “Car(ing) for our environment?: Consumer eco-innovation adoption and curtailment behaviors: The case of the alternative fuel vehicle”, Associate professor in 2015, Professor in 2020 (appointed in competition). Work/ed at Umeå School of Business, Economics and Statistics, Umeå University, Lund University School of Economics and Management, and, University of Cape Town.
Appointed Distinguished university teacher at Umeå University. Examples of courses: Marketing ethics and sustainability, Responsible consumption and production, Consumer behavior, Quantitative research methods, Service marketing, Strategic marketing, Principles of marketing, Contemporary marketing issues, as well as supervision of doctoral students, master's, and bachelor students. Large number of courses, lectures, key-notes, etc outside the university on sustainability, marketing, communication, consumer attitudes, norms and behaviors, transport/commuting, so-called green cars, electrification of the vehicle fleet, public transport, etc.