Stylianos Papaioannou

Associate Professor in Marketing

Kontakt

stylianos.papaioannou@umu.se

090-786 55 37

Verksam som

Universitetslektor vid Handelshögskolan vid Umeå universitet Enhet: Företagsekonomi, Marknadsföring

Samhällsvetarhuset, Biblioteksgränd 6, SAM.E.312 (A35817) Umeå universitet, 901 87 Umeå

Publikationer Publikationer

Mediating improvisation to develop novelty and value of international opportunities of SMEs

2026 AMA Global Marketing Conference, IAE Nice Graduate School of Management, Nice, France, May 27-29, 2026

Papaioannou, Stylianos

Improvising for springboard opportunities: The role of autonomy and improvisation in the development of springboard opportunities and relational stability

2026 AMA Global Marketing Conference, IAE Nice Graduate School of Management, Nice, France, May 27-29, 2026

Papaioannou, Stylianos; Johanson, Martin

Business unpredictability, improvisation and business network commitment in small and medium-sized enterprise market entry

International Small Business Journal, Sage Publications 2022, Vol. 40, (8) : 991-1018

Hilmersson, Mikael; Johanson, Martin; Papaioannou, Stylianos; et al.

Opportunity novelty, improvisation and network adaptation in the internationalisation of Swedish SMEs

Thunderbird International Business Review, John Wiley & Sons 2021, Vol. 63, (2) : 201-215

Hilmersson, Mikael; Johanson, Martin; Lundberg, Helene; et al.

Serendipitous opportunities, entry strategy and knowledge in firms’ foreign market entry

International Marketing Review, Emerald Group Publishing Limited 2021, Vol. 38, (3) : 585-612

Hilmersson, Mikael; Johanson, Martin; Lundberg, Helene; et al.

Opportunity-based internationalization of SMEs: foresee the unforeseeable and expect the unforeseen

Doctoral thesis / Företagsekonomiska institutionen, Uppsala universitet, 205

Papaioannou, Stylianos

Successful and failed market entries: Experiential learning and market decision logics

AMA Global marketing conference, Buenos Aires, Argentina, 20-23 Maj 2019.

Fernando da Costa Oliveira, L; Johanson, Martin; Lundberg, Helene; et al.

Time, temporality, and internationalization: The relationships among point in time, time to, and speed of international expansion

Journal of International Marketing, Sage Publications 2017, Vol. 25, (1) : 22-45

Hilmersson, Mikael; Johanson, Martin; Lundberg, Helene; et al.

Internationalization through an effectual perspective: The mediating role of opportunity novelty

The 44th AIB (UKI) & 6th Reading conference, Reading, England, 6-8 April 2017.

Papaioannou, Stylianos

Serendipitous opportunities, entrepreneurial logic and knowledge in international business networks

32nd IMP-conference, Poznan, Poland, 31 august - 3 september, 2016.

Hilmersson, Mikael; Johanson, Jan; Johanson, Martin; et al.

Improvisation, network adaptation and opportunity value in firm internationalization

32nd IMP-conference in Poznan, Poland, 30 august - 3 september, 2016.

Hilmersson, Mikael; Johanson, Martin; Lundberg, Helene; et al.

Take-off time, take-off strategies and speed of international expansion

41st EIBA Annual Conference, Rio Janeiro, 1-3 December, 2015.

Hilmersson, Mikael; Johanson, Martin; Lundberg, Helene; et al.

Business networks, firm strategy, opportunity development and strategic outcomes: a conceptualization of the initial phase of firm internationalization

Handbook on international alliance and network research, Cheltenham: Edward Elgar Publishing 2015 : 171-194

Hilmersson, Mikael; Johanson, Martin; Lundberg, Hel\’e;ne; et al.

SME international opportunity scouting: empirical insights on its determinants and outcomes

Journal of International Entrepreneurship, Springer-Verlag New York 2015, Vol. 13, (3) : 186-211

Hilmersson, Mikael; Papaioannou, Stylianos

International learning strategy, speed of learning and speed of SME internationalization

AIB 2014 Annual Meeting,  Vancouver, Canada, June 23-26, 2014.

Hilmersson, Mikael; Johanson, Martin; Papaioannou, Stylianos

Failure and success in the internationalization of SME’s

EIBA 40th Annual Conference, Uppsala, 11-13 December, 2014

Johanson, Martin; Lundberg, Helene; Papaioannou, Stylianos; et al.

International opportunity scouting by SMEs: A note on the path dependency of the international opportunities in the SME internationalization process

The 2nd international entrepreneurship workshop, Edinburgh, Scotland 7-9 April 2014.

Papaioannou, Stylianos; Hilmersson, M

Corporate social responsibility of exporting small and medium enterprises: An institutional approach to strategic change during times of turbulence

The 13th annual conference of European Academy of Management (EURAM), 26-29 June 2013, Istanbul, Turkey

Jansson, H; Papaioannou, Stylianos

Strategy and SME internationalisation: Network, turbulence and foreign market opportunity development

RENT XXVII, Research in Entrepreneurship and Small Business, ISM University of Management and Economics, Vilnius, Lithuania, November 20-22, 2013.

Johanson, Martin; Lundberg, Helene; Papaioannou, Stylianos; et al.

Visa publikationer i DiVA