Swedish name: Consumer Behavior, Market Analysis and Strategic Decision Making D
This syllabus is valid: 2021-08-23 and until further notice
Course code: 2FE177
Credit points: 30
Education level: Second cycle
Main Field of Study and progress level:
Business Administration: Second cycle, has only first-cycle course/s as entry requirements
Grading scale: VG Pass with distinction, G Pass, U Fail
Responsible department: Business Administration
Revised by: Rector of Umeå School of Business and Economics, 2021-05-27
Apart from the specific literature for each module specified below, a selection of international scientific journal articles and cases will be used in the examination of each module. The exact list will be available on the course web site and at the Student Services Office at least one month prior to the start of the course.
Scientific articles, research reports, and book chapters (approx. 200-300 pages) will be presented at the start of the module.
SZMIGIN ISABELLE. PIACENTINI
CONSUMER BEHAVIOUR 3E P
[S.l.] : OXFORD UNIV PRESS : 2022 :
ISBN: 0198862563
Mandatory
Search Album, the University Library catalogue
Reading instructions: ISBN: 9780198862567
Scentific articles will be added at the start of the module, approximately 100-150 pages in total.
Markstrat3 : the strategic marketing simulation
Larréché Jean-Claude, Gatignon Hubert
Cincinnati, Ohio : South-Western College Publ. : cop. 1998 : 210 s. :
ISBN: 0-538-88089-9
Mandatory
Search Album, the University Library catalogue
Reading instructions: Chapter 8. Consumer Analysis, pp.149-155
Chapter 10. Allocation of Resources, pp. 177-184
Larréché, J.-C. and Gatignon, H. (2018) Participant Handbook. StratX International (available from Umeå School of Business and Economics) Chapter 8. Consumer Analysis, pp.149-155 Chapter 10. Allocation of Resources, pp. 177-184
Scientific articles and cases will be added at the start of the module, approximately 30-40 pages in total.
Wood Marian Burk
The marketing plan handbook [Elektronisk resurs]
Fifth edition, Pearson new international edition. : Harlow, Essex, England : Pearson Education Limited : [2014] : 1 online resource (ii, 213 pages) :
ISBN: 9781299961142 (MIL electronic bk.)
Mandatory
Search Album, the University Library catalogue
Umeå School of Business, Economics and Statistics USBE. Thesis writing in Business Administration. Thesis manual. (latest edition)
USBE Business Administration :
https://www.umu.se/en/student/usbe/thesis-and-degree-project-work/
Apart from the specific literature for each module specified below, a selection of international scientific journal articles and cases will be used in the examination of each module. The exact list will be available on the course web site and at the Student Services Office at least one month prior to the start of the course.
Scientific articles (approx. 200-300 pages) will be presented at the start of the module.
Consumer Behaviour : a European perspective
Solomon Michael R., Askegaard Søren, Hogg Margaret K., Bamossy Gary J.
7th edition. : Harlow : Pearson : 2019 : 612 sidor :
ISBN: 9781292245423
Mandatory
Search Album, the University Library catalogue
Scentific articles will be added at the start of the module, approximately 100-150 pages in total.
Larréché, J.-C. and Gatignon, H. (2018) Participant Handbook. StratX International (available from Umeå School of Business and Economics) Larréché, J.-C. and Gatignon, H. (1998) Markstrat 3: The Strategic Marketing Simulation. South-Western College Publishing (available from Umeå School of Business and Economics) Reading instructions: Chapter 8. Consumer Analysis, pp.149-155 Chapter 10. Allocation of Resources, pp. 177-184
Scientific articles and cases will be added at the start of the module, approximately 30-40 pages in total.
Wood Marian Burk
The marketing plan handbook [Elektronisk resurs]
Fifth edition, Pearson new international edition. : Harlow, Essex, England : Pearson Education Limited : [2014] : 1 online resource (ii, 213 pages) :
ISBN: 9781299961142 (MIL electronic bk.)
Mandatory
Search Album, the University Library catalogue
Umeå School of Business, Economics and Statistics USBE. Thesis writing in Business Administration. Thesis manual. (latest edition)
USBE Business Administration :
https://www.umu.se/en/student/usbe/thesis-and-degree-project-work/