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Consumer Behavior, Market Analysis and Strategic Decision Making D

  • Number of credits 30 Credits
  • Level Master’s level
  • Starting Autumn Term 2018

About the course

This marketing course is intended for students who want to increase their knowledge of aspects that affect consumer behaviour, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills..

The modules are:  
Module 1. Perspectives on Strategy, 7.5 credits.
Module 2. Consumer Behaviour, 7.5 credits.
Module 3. Consumer and Market Analysis, 7.5 credits.
Module 4. Strategic Marketing Planning, 7.5 credits.



Application and eligibility

Consumer Behavior, Market Analysis and Strategic Decision Making D, 30 hp

Visa tillfällen för föregående termin Autumn Term 2018 Det finns inga senare terminer för kursen


Lectures begin on week starting 3 September 2018


Lectures end during the week of 14 January 2019

Study location




Type of studies

Daytime, 100%

Required Knowledge

90 credits with a minimum of 75 credits in Business Administration. At Basic level (A-level) and Intermediate level (B-level) a minimum of 60 credits in Management, Marketing, Accounting and finance.  At the C-level (Bachelor), a minimum 15 credits. At least 7,5 credits in Marketing courses. Statistics or similar 7.5 credits.

Proficiency in English equivalent to Swedish upper secondary course English B or the equivalent.


Academic credits Applicants in some programs at Umeå University have guaranteed admission to this course. The number of places for a single course may therefore be limited.

Application code



Online applications are now open. You will be transferred to Application deadline is 16 April 2018.

Application and Tuition fees

As a citizen of a country outside the European Union (EU), the European Economic Area (EEA) or Switzerland, you are required to pay application and tuition fees for studies at Umeå University.

Application fee


Tuition fee, first instalment


Total fee


Contact us

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Contactperson for the course is:
Study Advisor