This marketing course is intended for students who want to increase their knowledge of aspects that affect consumer behaviour, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills..
Consumer Behavior, Market Analysis and Strategic Decision Making D, 30 hp
Autumn Term 2018
Lectures begin on week starting 3 September 2018
Lectures end during the week of 14 January 2019
Type of studies
90 credits with a minimum of 75 credits in Business Administration. At Basic level (A-level) and Intermediate level (B-level) a minimum of 60 credits in Management, Marketing, Accounting and finance. At the C-level (Bachelor), a minimum 15 credits. At least 7,5 credits in Marketing courses. Statistics or similar 7.5 credits.
Proficiency in English equivalent to Swedish upper secondary course English B or the equivalent.
Applicants in some programs at Umeå University have guaranteed admission to this course. The number of places for a single course may therefore be limited.
Application deadline was
16 April 2018.
Please note: This second application round is intended only for EU/EEA/Swiss citizens.