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Consumer Behavior, Market Analysis and Strategic Decision Making D

  • Number of credits 30 credits
  • Level Master’s level
  • Starting Autumn Term 2021

Admitted to the course

Here you will find everything you need to know before the course starts.

About the course

This marketing course is intended for students who want to increase their knowledge of aspects that affect consumer behaviour, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills..

The modules are:  
Module 1. Marketing Strategy, 7.5 credits.
Module 2. Consumer Behaviour, 7.5 credits.
Module 3. Consumer and Market Analysis, 7.5 credits.
Module 4. Strategic Marketing Planning, 7.5 credits.

Scheman/Schedules.

The schedule will be available one month before the course starts.

Application and eligibility

Consumer Behavior, Market Analysis and Strategic Decision Making D, 30 credits

Visa tillfällen för föregående termin Autumn Term 2021 Det finns inga senare terminer för kursen

Starts

30 August 2021

Ends

16 January 2022

Study location

Umeå

Language

English

Type of studies

Daytime, 100%

Required Knowledge

90 credits out of which 75 credits in Business Administration whereof 15 credit bachelor courses or equivalent. Approved 52,5 credits whereof 7,5 credits in bachelor courses.
It required to have broad knowledge of different specializations within the subject of Business Administration i.e. Management, Marketing, Accounting and Finance. Statistics 7.5 credits or equivalent.

Proficiency in English equivalent to Swedish upper secondary course English B, English/6.

Selection

Academic credits Applicants in some programs at Umeå University have guaranteed admission to this course. The number of places for a single course may therefore be limited.

Application code

UMU-24001

Application

Application deadline was 15 April 2021. The application period is closed.

Application and tuition fees

As a citizen of a country outside the European Union (EU), the European Economic Area (EEA) or Switzerland, you are required to pay application and tuition fees for studies at Umeå University.

Application fee

SEK 900

Tuition fee, first instalment

SEK 46,500

Total fee

SEK 46,500

Contact us

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Contactperson for the course is:
Study Advisor