This marketing course is intended for students who want to increase their knowledge of strategic marketing management, and of theories and methods for advanced analysis of consumer markets. The course is given and examined in English.
The following modules are included in the course:
Module 1. Marketing Strategy and Sustainability, 7.5 credits.
Consumer Behavior and Marketing Strategy, 15 credits
Autumn Term 2025
The information below is only for exchange students
Starts
1 September 2025
Ends
2 November 2025
Study location
Umeå
Language
English
Type of studies
Daytime,
100%
Required Knowledge
90 credits out of which 60 credits in Business Administration or equivalent whereof 7,5 credits in Marketing. Proficiency in English equivalent to Swedish upper secondary course English B/6.
Selection
Students applying for courses within a double degree exchange agreement, within the department's own agreements will be givenfirst priority. Then will - in turn - candidates within the department's own agreements, faculty agreements, central exchange agreements and other departmental agreements be selected.
Application code
UMU-A2489
Application
This application round is only intended for nominated exchange students. Information about deadlines can be found in the e-mail instruction that nominated students receive.
The application period is closed.
