"False"
Skip to content
printicon
Main menu hidden.

Consumer Behavior, Market Analysis and Strategic Decision Making D

  • Number of credits 30 credits
  • Level Master’s level
  • Starting Autumn Term 2024

About the course

This marketing course is intended for students who want to increase their knowledge of aspects that affect consumer behaviour, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills..

The modules are:  
Module 1. Marketing Strategy, 7.5 credits.
Module 2. Consumer Behaviour, 7.5 credits.
Module 3. Consumer and Market Analysis, 7.5 credits.
Module 4. Strategic Marketing Planning, 7.5 credits.



Scheman/Schedules.

The schedule will be available one month before the course starts.

Application and eligibility

Consumer Behavior, Market Analysis and Strategic Decision Making D, 30 credits

Visa tillfällen för föregående termin Autumn Term 2024 Det finns inga senare terminer för kursen

The information below is only for exchange students

Starts

2 September 2024

Ends

19 January 2025

Study location

Umeå

Language

English

Type of studies

Daytime, 100%

Required Knowledge

90 credits out of which 75 credits in Business Administration whereof 15 credit bachelor courses or equivalent. Approved 52,5 credits whereof 7,5 credits in bachelor courses.
It is required to have broad knowledge of different specializations within the subject of Business Administration i.e. Management, Marketing, Accounting and Finance. Statistics 7.5 credits or equivalent.

Proficiency in English equivalent to Swedish upper secondary course English B/6.

Selection

Students applying for courses within a double degree exchange agreement, within the departments own agreements will be given first priority. Then will - in turn - candidates within the departments own agreements, faculty agreements, central exchange agreements and other departmental agreements be selected.

Application code

UMU-A2410

Application

This application round is only intended for nominated exchange students. Information about deadlines can be found in the e-mail instruction that nominated students receive. The application period is closed.

Contact us

Please be aware that the University is a public authority and that what you write here can be included in an official document. Therefore, be careful if you are writing about sensitive or personal matters in this contact form. If you have such an enquiry, please call us instead. All data will be treated in accordance with the General Data Protection Regulation.

Contactperson for the course is:
Study Advisor