The aim of the course is to explore the challenges and benefits of providing solutions to customer needs by studying innovation from a new product development and marketing perspective. The focus is to enhance students' understanding of factors affecting the implementation of strategic plans by highlighting methods for managing the new product development process. The course design covers the different stages of the development process all the way to positioning and market entry strategies, as well as including aspects like design, internal versus open innovation approach, platform/modular thinking, rapid prototyping, and mass customization.
The information below is only for exchange students
Starts
19 January 2026
Ends
18 February 2026
Study location
Umeå
Language
English
Type of studies
Daytime,
100%
Required Knowledge
90 credits whereof 60 credits in Business Administration. Proficiency in English equivalent to Swedish upper secondary course English B/6.
Selection
Students applying for courses within a double degree exchange agreement, within the department's own agreements will be givenfirst priority. Then will - in turn - candidates within the department's own agreements, faculty agreements, central exchange agreements and other departmental agreements be selected.
Application code
UMU-A2473
Application
This application round is only intended for nominated exchange students. Information about deadlines can be found in the e-mail instruction that nominated students receive.
The online application opens 26 August 2025 at 08:00 CET.
