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Master's Programme in Marketing

  • Number of credits 60 credits
  • Study time 1 year (full time)
  • Level Master’s Degree
  • Starting Autumn Term 2026

This programme is intended for people who are interested in working with strategic marketing and specializing in consumer behaviour, digital marketing and brand management. After completing the education, you will be able to work with marketing activities at the strategic level. Sustainability and internationalization are an integral part of the educational environment.

Admitted to the programme

Here you will find everything you need to know before the programme starts.

The programme is offered by the AACSB accredited Umeå School of Business, Economics and Statistics.

While studying

During the first semester, you will study a course in strategic marketing management (30 ECTS) consisting of the following course modules: marketing strategy and sustainability, consumer behaviour, digital marketing, and brand management.

During the second semester, you will study elective courses (15 ECTS) and write a Master Thesis in Business Administration.

 

We integrate competencies in our programmes

In our programmes and courses we focus on competencies that are needed for your future professional life.

Programme syllabus

Career opportunities

After completing the education, you can work as a marketing manager at large international companies and services organizations. You can work as a marketer, marketing executive, sales manager, project manager, business developer or researcher.

The programme's international character also provides good opportunities for a career abroad. The programme gives you eligibility to apply for PhD positions.

Application and eligibility

Master's Programme in Marketing, 60 credits

Visa tillfällen för föregående termin Autumn Term 2026 Det finns inga senare terminer för kursen

International admission round

Programme starts

Autumn Term 2026

Type of studies

100%, Daytime

Study location

Umeå

Language

English

Eligibility

A bachelor's degree of at least 180 ECTS, or a corresponding qualification from an internationally recognized university, of which 60 ECTS in Business Administration, with at least 7,5 ECTS in Marketing. Proficiency in English equivalent to Swedish upper secondary course English 6/B is required. Where the language of instruction is Swedish, applicants must prove proficiency in Swedish to the level required for basic eligibility for higher studies. Entry requirements

Selection

Selection is based on GMAT and academic credits in this order. 1. Test results from GMAT (Graduate Management Admissions Test). GMAT Exam (10th edition): minimum 550, GMAT Exam: minimum 515. Percent of test results is the applicants merit rating. 2. Academic credits accrued by the last application date (in the range of 30-285 credits equivalent to ECTS). GMAT scores must be submitted directly to Umeå University, you need to indicate Umeå University when registering for the test. You should also upload the test results in universityadmissions.se.

Application code

UMU-M2010

Application

The online application opens 16 October 2025 at 13:00 CET. Application deadline is 15 January 2026. How to apply

Application and tuition fees

As a citizen of a country outside the European Union (EU), the European Economic Area (EEA) or Switzerland, you are required to pay application and tuition fees for studies at Umeå University.

Application fee

SEK 900

Tuition fee, first instalment

SEK 48,300

Total fee

SEK 96,600
Details about tuition, fees and funding

Manager of the programme is Galina Biedenbach.

Contact us

Please be aware that the University is a public authority and that what you write here can be included in an official document. Therefore, be careful if you are writing about sensitive or personal matters in this contact form. If you have such an enquiry, please call us instead. All data will be treated in accordance with the General Data Protection Regulation.

Contactperson for the programme is:
Monika Larsson