Research project The project aims to explore how retail companies can overcome geographical disadvantages and thrive in remote areas. By analyzing success factors, business strategies, and consumer behaviors, we will identify what makes these companies competitive despite challenges such as weak population growth and increased e-commerce. The results are expected to contribute to a deeper understanding of retail dynamics and provide practical insights to support regional development across Sweden.
This research project aims to explore and analyze the factors that enable survival and growth for retail companies with physical stores in remote areas. By challenging traditional perceptions of retail’s dependence on urban locations, the project focuses on identifying success factors and strategies that allow these companies to thrive despite challenges such as weak population growth and increased e-commerce.
Handelsrådet
This research project aims to explore and analyze the factors that enable survival and growth for retail companies with physical stoers in remote areas. By challenging traditional perceptions of retail´s dependence on urban environments, the project focuses on how these companies can overcome geographical disadvantages. The goal is to identify success factors and strategies that help these businesses thrive despite challenges such as weak population growth and higher transportation costs. The project also aims to contribute insights into how regional imbalances can be reduced and how the competitiveness of physical retail can be strengthened across Sweden.
The project intends to analyze the factors that enable survival and growth for retail companies in remote areas. By identifying strategies and competitive advantages that bridge locational disadvantages, the research will provide practical insights beneficial to researchers, retailers, and policymakers. Expected outcomes include a deeper understanding of retail dynamics and the identification of key factors that create condutions for increased competitiveness in physical retail.
The project combines quantitative and qualitative methods across four work packages: mapping of companies, statistical analysis, case studies, and consumer analyses. By using microdata and Geographic Information Systems (GIS), we will identify successful retail companies and analyze their performance in relation to local conditions. Case studies will provide deeper insights into the companies’ strategies, while consumer analyses will examine customer experiences and motivations for visiting these stores.
